The TouRural Awareness Campaign is at its peak right now. It is dedicated to enhancing and promoting rural tourism and the resilience of people living in the internal area. The “Rural Resilience and Rural Tourism Training Paths” project started on September 1, 2022, and will be completed on August 31, 2024, in almost five months.
Through the use of different digital tools, the TouRural Awareness Campaign aims to highlight the untapped potential of rural destinations. All partners have contributed to the implementation of the TouRural’s Awareness Campaign using various tools as seen below:
- TouRural Spot was developed by the coordinator Europea Slovakia. It lasts for more than a minute and you can watch it on TouRural’s website named project trailer here.
- The informative flyer of TouRural was created by VAEV, a partner from Austria with the contribution of all partners. It contains information about the TouRural project in a nutshell and can be found on TouRural’s website here.
- Two expert videos have been created by LUETEB, the Italian partner. You can watch them on TouRural’s website here. They are both related to the training in Italy in September 2023. The first one presents the cooking class participants took place in, during the visit to “La Fiorita.”. The second one presents an interview with the farm owner of “La cantina del Vesuvio”. One more video with experts is currently being developed by Europea Polska and will be published on TouRural’s website soon.
- Three green podcasts have been produced by Eurospeak, the Irish partner, in collaboration with VAEV. The first one is about the first deliverable of the project, which is the Rural Tourism Business Guide. The second one deals with the visit to “La Fiorita” during the learning teaching and training activity in Italy in September 2023. The third one presents the Social Media Campaign, which is still ongoing by all partners. You can choose which of the podcasts you would like to listen to on TouRural’s website by clicking here.
- All partners contribute with posts of TouRural’s fb page. If you don’t want to miss a thing, then follow TouRural’s FB page today!
As we are moving towards the end of the project, in June and in July 2024, all partners plan to organise their multiplier events in order to showcase the project’s results and promote their uptake among relevant stakeholders. There will be five multiplier events in total in the five partners’ countries: Slovakia, Italy, Poland, Ireland, and Austria. Each event is expected to gather about fifty participants.
For more news, stay tuned!
